Wednesday, February 9, 2005

GoDaddy Busted

From the Globe and Mail:

A racy TV ad for a vendor of Web site names was pulled before a second showing during the Super Bowl after NFL executives objected that the spot made light of Janet Jackson’s “wardrobe malfunction” in last year’s halftime show.

The ad for GoDaddy.com Inc. featured a woman appearing before a “broadcast censorship” hearing. She makes her case that she wants to appear in a commercial, when suddenly a strap breaks on her already skimpy top.

[…]

Although the spot was approved by Fox executives and aired once during the telecast Sunday, a decision was made during the broadcast not to air it again later in the game. NFL spokesman Brian McCarthy said that the league’s chief operating officer, Roger Godell, expressed his “disappointment” to Fox executives after seeing the first airing of the ad.

McCarthy said the NFL had not reviewed the ad before its airing, and was not aware that it had been scheduled to be repeated later in the game. “We questioned why a spot of that nature was in the game,” McCarthy said, noting its “inappropriateness” and the fact that it referred to last year’s Jackson episode.

[…]

Warren Adelman, chief operating officer of GoDaddy.com, said the company was “very disappointed” that the ad was pulled and received no advance warning from Fox. The Scottsdale, Ariz.-based company is still in discussions with Fox about what kind of restitution would be made, he said.

“The irony is that a parody of censorship was itself censored,” Adelman said.

All together now: LIGHTEN UP! Sheesh.

Full disclosure: GoDaddy.com is the vendor of domain names for Bark Bark Woof Woof and Bobby Cramer