Thursday, December 15, 2005

Ford Makes Nice

From the Washington Post:

Ford Motor Co. yesterday said it will resume advertising Jaguar and Land Rover vehicles in gay-themed publications, following an outpouring of fury from gay groups that said Ford’s recent decision to pull the ads fed anti-gay sentiment and emboldened enemies of gay rights.

“I think we’re back in gear with Ford,” said Matt Foreman, executive director of the National Gay and Lesbian Taskforce. “They responded to each of the concerns we raised in a positive way. It’s a great outcome.”

In a letter addressed to the groups, Ford said not only will it resume buying corporate ads featuring Land Rover and Jaguar, it will begin advertising Ford’s other brands in gay-themed publications as well. In the past, Ford had not purchased advertisements for the Ford, Mercury and Lincoln brands in gay-oriented publications.

[…]

In May, the Tupelo, Miss.-based American Family Association threatened Ford with a boycott because it objected to the automaker extending partner benefits to gay employees, and because Ford supported gay events and advertised in gay publications.

A lot of the credit for this goes to John Aravosis and the rest at AMERICAblog and others who have been on this story since the outset.

To be fair, the AFA never had a chance. When will they learn that hell hath no fury like a bunch of well-organized and pissed-off queens?