Wednesday, March 29, 2006

Brand W

Via AMERICAblog and the Hotline, a leaked in-house RNC memo has the top selling points for the Republicans as they run for re-election:

The President is seen universally as the face of the Republican Party. We are now brand W. Republicans.

[…]

President Bush drives our image and will do so until we have real national front-runners for the ’08 nomination. Attacking the President is counter productive for all Republicans, not just the candidates launching the attacks. If he drops, we all drop.

This means that Republicans, whether they like it or not, are stuck with having to support the president or risk the wrath of the RNC. So as W goes down, so do they. Hey, works for me. See you in the fall.