Wednesday, October 8, 2008

Ads That Make You Go “Huh?”

The McCain campaign is out with a new ad that claims that Barack Obama is “the most liberal” senator. They say that like it’s a bad thing.

But wait, it gets better. The ad ends with Sen. Obama saying his opponents are lying. He repeats it several times.

I’ve done a little bit of work in advertising and PR, and one of the basic lessons you learn is not to reinforce your competition’s main selling point: the Republicans are liars of three-alarm-pants-on-fire proportions, and it’s been proven time and time again.

Whenever I hear some conservative sneer about “liberals,” I’m reminded of this exchange during the presidential debate between Rep. Matthew V. Santos (D-TX) and Sen. Arnold Vinnick (R-CA). The money quote starts at 6:00 minutes in.

Oh, by the way, Sen. Bernie Sanders (I-VT) might have a bone to pick with anyone who says someone else is the most liberal senator.