Atrios made a very interesting point about why the McCain campaign has latched onto the icon of Joe the Plumber even though in reality assuming that Joe Wurzelbacher does what he says he wants to do — buy his own business — he’d actually do better under the Obama plan. It’s more fundamental than that: Joe the Plumber is “a white guy who’s about to have his pocket picked by a black guy. It doesn’t have to be true.”
And if you don’t think the McCain campaign isn’t aware of it, you haven’t been paying attention.
HT to Political Animal.