Now that New York has passed marriage equality, they’d like to cash in on it.

Mayor Michael Bloomberg’s “NYC I Do” campaign, set to launch soon, “will create hundreds of millions of dollars in additional economic impact to the city’s $31 billion tourism industry, and have a positive impact on tourism-industry jobs,” said George Fertitta, chief executive officer at New York & Company, the city’s marketing office.

Then the happy couple can shuffle off to Buffalo for a honeymoon at Niagara Falls.

HT to Oliver Willis.