Rush Limbaugh and Sean Hannity may be changing channels.
In a major shakeup for the radio industry, Cumulus Media, the second-biggest broadcaster in the country, is planning to drop both Rush Limbaugh and Sean Hannity from its stations at the end of the year, an industry source told POLITICO on Sunday.
Cumulus has decided that it will not renew its contracts with either host, the source said, a move that would remove the two most highly rated conservative talk personalities from more than 40 Cumulus channels in major markets.
The decision comes after negotiations between Cumulus and Premiere Networks, the division of Clear Channel that distributes Limbaugh and Hannity’s shows, broke down due to disagreements over the cost of the distribution rights, the source said. Cumulus is known to drive a hard bargain on costs, and Clear Channel is known to seek top dollar for big names.
No, it doesn’t mean either of them are going off the air. The most it will mean is that they will go from one radio station in major markets to another. This has nothing to do with ratings or popularity, and your crazy uncle will still be able to get his fix of racist xenophobia. He’ll just have to change the radio pre-set in his 1975 Ford Granada.