Tuesday, September 23, 2014

Campaigning Via Match.com

Take a look and see if you don’t agree with Sahil Kapur at TPM that this ad is the weirdest and creepiest so far of the mid-terms.

The 60-second spot, “Dating Profile,” was released by the group Americans for Shared Prosperity, which is run by Republican millionaire and California winery owner John Jordan, according to Politico. He wants to fight back against the Democrats’ “war on women” rhetoric.

The ad features a woman who says she no longer cares for Barack Obama after she “fell in love” with him in 2008 and stuck by him in 2012 when “our relationship was in trouble.” She becomes angry, and says, “I know I’m stuck with Barack for two more years, but I’m not stuck with his friends.”

One of her gripes about Obama? “He thinks the only thing I care about is free birth control. But he won’t even let me keep my own doctor.”

Reporter Nia-Malika Henderson of the Washington Post argued that the ad had sexist undertones: “So yes, this ad is, um, strange. Probably sexist too — but mainly it’s just weird and bad. Very, very bad.”

So what I want to know is who is the Republican genius who thought that the way to win the war on women was to frame the election like an ad for Match.com?  Yeah, that’s the way.