Bloggers are now the third most trustworthy source of information, following only friends and family, according to a UK survey.
Corporate brands are near the bottom, beating out only politicians. Colleaugues fall in the middle of the pack, trailing social media contacts, when it comes to trust.
Lawyers and law firms need to make note of the study as it’s family, friends and colleagues which have long been where consumers and business people have turned to for information and referrals when it came to lawyers and firms.
Journalists with the mainstream media are not even trusted as much social media contacts. That doesn’t bode well long term for law firms working with public relations professionals for media placement.
Hey, they can’t put it on the internet if it isn’t true.
HT to CLW.