The card — oh, and so much more! — company reversed itself and reinstated advertising from Zola, a wedding planning company, that showed two women kissing.
This is a very nice kick in the samosas to One Million Moms, the group that petitioned against the commercials. OMM is a bunch of blue-nosed panty-sniffers who are on the prowl for anyone who they deem to be different than the bunch that gathers around someone’s kitchen table in some cul-de-sac and taking offense at everything.
Among the group’s other initiatives: urging a TV network to drop an “anti-Christian” show and encouraging Chick-fil-A to resume donations to organizations that oppose same-sex marriage.
And they’re very vocal supporters of Trump, who they seem to think is a paragon of virtue.
I’d like to think that Hallmark changed their mind because they are honestly open-minded enough to not only sell products geared to the LGBTQ community, which they do, but advertise to them as well because they believe in equality. I suspect that’s part of it; twenty years ago I was recruited by Hallmark to write for them, and I know for a fact that they were unconcerned about me being openly if not laconically gay; the people doing the recruiting were, too. But as with any large global corporation, what matters is the bottom line, and for every One Million Mom, there are a million LGBTQ folk out there buying their products, watching their channel, and caring enough to send the very best message back to Kansas City, where the corporate headquarters are located. In short, money talks and OMM walks.